Upcoming
Events
2018 WalStreet Fireside Chat - Blending Digital vs Physical: In-store + Influence
Date and Time
Thursday Apr 26, 2018
7:30 AM - 9:00 AM CDT
April 26th, 2018
7:30am - Registration and Continental Breakfast
8:00am - Program Begins
Location
21C Museum Hotel - Main Gallery
200 NE A Street
Bentonville
Fees/Admission
$35 per ticket for WalStreet Member
$60 per ticket for Non-WalStreet Member
$300 for a reserved table of 8 WalStreet Member
$500 for a reserved table of 8 Non-WalStreet Member
Contact Information
Debbie Griffin- 479-273-2841
Send Email
Description
Blending Digital & Physical: In-Store + Influence
Fireside Chats provide a small, intimate setting, giving suppliers access to day-to-day decision makers across key divisions of Walmart and Sam’s Club. Fireside Chats will be structured as open forums, including panel discussions and Q&A with Walmart, Sam’s Club, third party suppliers and CPG suppliers.
April topic: What happens when traditional in-store programs test drive a fresh approach? This Fireside Chat will feature panelists discussing the intersection of in-store and influence, and how a large scale program at Walmart blended smart design and display tactics with a fresh approach to social marketing during a key seasonal window.
Panelists:
- Tiffany Morris, Senior Product Development Manager - Walmart Toys
- Boni Williamson - Senior Director of Sales, Walmart - InComm
- Landon Nobles - COO - Kendal King Group
- Bethany Stephens - President, Soapbox Influencer Marketing
Tiffany is passionate about product development and the concept to creation process. She has been developing Walmart private brand toys for two years. Prior to that, she worked in Walmart Compliance, specializing in product safety. Tiffany loves running, college football, and international travel.
Bethany (Beth) Stephens - President, Soapbox Influencer Marketing
Beth is passionate about big ideas and storytelling. Prior to hatching the concept for Soapbox, she spent 15+ years in marketing, content creation, social media, PR and communication strategy across a number of sectors (nonprofit, tourism, community and economic development). As a blogger, writer and social media lover herself, she loves bridging the gap between brands and influencers by helping talented content creators work for some of the world’s biggest brands and make a living from their living rooms.
Beth is exhaustingly enthusiastic, immensely fond of Arkansas and has an acute affection for coffee and technology.
Life Motto: Moin mais mieux (less but better).
Landon Nobles - COO, Kendal King Group
With a passion for visual merchandising, Landon brings a breadth of knowledge in the physical space.
Prior to joining Kendal King Group, Landon spent sixteen (16) years with Walmart across Logistics and Marketing, focused on the in-store experience. As a lover of physical fitness and team development, you can find Landon supporting community races throughout NWA, alongside his KKG team.
Life Motto: How can I help?
Boni Williamson, Director of Sales Walmart - InComm
With a strong background in data & analytics, Boni brings 12+ years experience across the retail world of National big box and grocery accounts. Currently responsible for driving total box gift card sales at Walmart, she manages a National Account team across departments. Boni is a strong believer in servant leadership and striving to practice work-life balance. Working hard and finding the time to unplug is a path to being your best self.
Registration and continental breakfast begins at 7:30am - Program begins at 8:00am
Contact Malorie Marrs for sponsorship information - mmarrs@greaterbentonville.com
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