2018 WalStreet Fireside Chat - Online Grocery Pickup

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Name: 2018 WalStreet Fireside Chat - Online Grocery Pickup
Date: October 11, 2018
Time: 7:30 AM - 9:00 AM CDT
Registration: We are sorry, but registration for this event has been closed.
Event Description:
Online Grocery Pickup
Data Challenges - Separate Online Sites - Impulse Purchasing

With the record number of attendees that came out to hear Tom Ward speak about Online Grocery Pickup and how much our members clamor for any insight into online grocery, delivery, and pickup strategies.  We are excited to offer you more insights, tips and trends for Online Grocery Pickup
  • Data Challenges (Suppliers understanding what is going trough the front versus back door)
  • Separate Online Sites - Pros & cons of the dual sites (such as creating one item page across two platforms)
  • Impulse Purchasing - How do keep a fundamental in-store shopping behavior alive when OGP lists are more destination-driven?
The WalStreet program, part of the Greater Bentonville Area Chamber of Commerce, is excited to offer its fourth edition in the 2018 series of WalStreet Fireside Chats! 
The WalStreet program is a diverse group of professionals who work directly with Walmart, Sam's Club and/or suppliers, and solutions providers. They are committed to continuously improving how to do business within the Walmart and Sam's Club community and advance their collective knowledge.

This Fireside Chat, "Online Grocery Pickup" will feature Expert Panelist

  Brock McKeel - Senior Director Central Operations - Digital Experience, Online Grocery, Innovation, and Mobility at Walmart.

Brock has been with Walmart since 2010, spending four years on the Sam's Club Membership Operations team. Currently, Brock leads the Walmart Customer Experience Execution team. In this role, he delivers new technology to store associates and designs customer service programs that support our Clean, Fast and Friendly expectations in stores. In addition, he leads a team focused the future of innovative associate technology, including the use of virtual and augmented reality to better prepare store associates for the future of retail. Brock also has responsibility for the Digital Operations and Customer Experience for the Online Grocery business for Walmart where the team focuses on the user experience both online and mobile.

  Tracy Neal - National Account Manager-eCommerce & Hair Care, Paris Presents, Inc.

Tracy is a native of Arkansas ans has been with Paris Presents since 2015. She has lead the eCommerce efforts for her company building from the ground up, paving the way for digital success. Tracy has experience across different functions and embraces opportunities and challenges to bring best in class ecommerce strategy to the Walmart retail site.  In Tracy's personal time she enjoys running, concerts, trying new restaurants and mentoring young women. 

Whitney Cooper - eCommerce Lead, Walmart U.S.. at Kellogg Company
Whitney has 10 plus years of experience supporting and selling to Walmart. Early in her career, she sat on-site with Sam's Club where she managed in-club shopper  marketing before transitioning over to a three year stint sitting on-site at Walmart, building out their Associate Marketing capability and internal change management programming. Before joining Kellogg's, she jumped into the world of start-up as the VP of Client Service at Acorn: The Influence Company where she led influencer marketing campaigns for Unilever, P&G, and Tyson Foods.  Whitney joined the Kellogg Company in 2016 leading Shopper Marketing activation at Walmart for Frozen foods and digital activation strategy for Snacks and Morning Foods.  In her new role, she leads Kellogg's eCommerce business at Walmart which includes Walmart.com, Jet.com and Online Grocery Pickup activation.

Our Moderator for discussion

Bart Smith
BrandShare,  Vice President - Sales

Registration and continental breakfast begins at 7:30am - Program begins at 8:00am
Contact Sherry Rolsma for sponsorship information - srolsma@greaterbentonville.com
Event Sponsors:
21C Museum Hotel - Main Gallery
200 NE A Street
Date/Time Information:
October 11, 2018
7:30am - Registration and Light Breakfast
8:00am - Program Begins
Contact Information:
Sherry Rolsma - 479-273-2841
$35 per ticket for WalStreet Member
$60 per ticket for Non-WalStreet Member
$300 for a reserved table of 8 WalStreet Member
$500 for a reserved table of 8 Non-WalStreet Member
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