Description

SOLD OUT
WALSTREET FIRESIDE CHAT
Winning at Walmart: Building Successful OmniChannel Marketing Programs
Presented by The Mars Agency

The WalStreet program, part of the Greater Bentonville Area Chamber of Commerce, offers quarterly WalStreet Fireside Chats.  Fireside Chats provide a small, intimate setting, giving suppliers access to day-to-day decision makers across key divisions of Walmart and Sam's Club.  Fireside Chats will be structured as open forums, including panel discussions and Q&A with Walmart, Sam's Club, third party, suppliers and CPG suppliers.

Building your brand presence at key retailers and their channels can be overwhelming when they all have different rules that are continually evolving. The Mars Agency knows this well and has helped clients become transformational partners with Walmart. Leading this dynamic session showcasing best-in-class principals for omnichannel marketing. Come discover how to transform your CPG strategy to build both retailer and customer relationships and grow your sales at this specific retailer.

Our Expert Panelist:
Lara Barmish, Head of Consumables, Walmart Connect
Carolyn Robbins, Sr. Manager Omni Shopper Marketing, Walmart at Mars Wrigley
Monica Breithaupt, Vice President of Sales, Walmart Inc, Laundry and Home Care at Henkel
Cassie Ross, Sr. Customer Marketing Manager for Henkel Consumer Brands

Our Moderators:
Rob Rivenburgh, CEO, The Mars Agency
Whitney Cooper, Senior Director of Omnichannel Transformation, Walmart

You'll learn:

• How to deliver stand out experiences
• What makes a program successful (through the eyes of the shopper, brand and the retailer)
• How to get Retailer buy in

Registration/Tickets are required. 
Coffee and light breakfast will be served.

If you have any questions or interested in sponsoring this exciting chat, please 
Contact Sherry Rolsma 479-273-2841 or srolsma@greaterbentonville.com