Description

It’s true - Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year. After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge - the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*. Now, Bentonville has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better. Further key dates and information are as follows: WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival. WHERE & WHEN: Bentonville Square at 103 S. Main Street • June 5 for Movie Nights on the Square o 4 – 9 p.m. CT • June 6 for the First Friday Festival of Nations o 11 a.m. – 9 p.m. CT • June 7 for the Bentonville Farmers Market o 7:30 a.m. – 1 p.m. CT HOW IT WORKS: • Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar. • Taste and Decide: Participants sample both cups, taking their time to decide which they prefer. • Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste. • Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance.