About Us

InContext provides total merchandising solutions powered by digital twin technology. Our virtual platform, ShopperMX, houses the largest 3D model database of CPG products in the US, enabling teams to visualize first in a digital twin of the store and conduct virtual shopper studies for deeper insights and maximized ROI. With our AR app, SMX GO, teams can take visualization even further to verify planograms with fast, impactful in-store digital overlays.

Founded in 2009, we provide a unique, in-depth perspective on what consumers see on the shelf, how this drives their purchasing behavior and why. Through our research methodology, you’ll learn how your ideas will play out in the real world—before investing in them. Our goal is to give clients confidence in their ideas so they can create and present winning in-store strategies, all the through the power of leading-edge virtual store technology and insights.